Conventional ebook publishing wisdom has it that changing up your covers every so often is a good marketing move. You can revitalize an older book or series and draw in new readers by giving your product a whole new look, or so the recommendation goes. If it works for politicians and fast food restaurants, it ought to work for ebooks, right? Well, I’m not sure I follow the logic, but you’d be surprised—even covers that you once drooled over start to look old and tired when you’ve seen them too much. So, just to relieve my own eye fatigue, and in celebration of almost ten years since I started the first book in the series (Little Miss Straight Lace), I’ve invested in a beautiful new set of covers for my old standy-by, Unbreakable. Remember, if you haven’t read it yet, the first book is free, so grab it now and try out the new skin!
some ebook readers offer advanced computing features like games, web browsing, email, and built-in MP3 players. Several models also offer text-to-speech, which will read any ebook to you (not just audiobooks). This is straight computerized reading, of course, not a dramatic interpretation of the book, and there can be contextual errors, but it’s still a great feature to have while driving or exercising, or for those who can’t read even the super-sized fonts comfortably.
Sharing
One critical feature for some avid readers is the ability to share books with their friends and family. Certain models allow sharing of purchased ebooks, where you can “lend” the book to another ereader owner with the same model. So far, this is quite limited, as in a one-time loan of 14 days only, so read the fine print on this feature. Some vendors allow users to share ebook accounts, however, which means everyone on the account can read books purchased by anyone on the count, similar to a “friends & family” phone plan.
Another type of sharing is through library ebook lending programs. These work just like paper book lending programs with the advantage of automatically “returning” the book, so you never get stuck with late fees. There is a limited selection of such books, though, and waiting lists can be long, so don’t think this is like a giant free bookstore.
As you can see, an ebook reader purchase decision can be a complicated one. If you’re ready to decide, check out this 
The answer is a tagging thread. A tagging thread is just a chain of messages on a website or forum where Amazon authors gather for virtual chats and community. For example, 
If you have a book for sale on one of the big bookseller websites (Amazon, Barnes & Noble, Kobo, Smashwords), you know that getting it up there is only half the battle. Once your book is ready for purchase, how do you get people to buy it? Even if it’s the greatest masterpiece since Shakespeare, no one’s going to buy a book they never end up seeing, and that’s where book tagging can help.
There are many different marketing approaches an author can take to increase his book’s visibility, but Amazon book tagging is one that is free and easy. When shoppers search on Amazon for a particular word or phrase, such as “European travel” or “urban fantasy”, Amazon has hundreds or even thousands of books to serve up in response and has to determine how to order them. The frequency of related tags on a book is one of the variables in their secret recipe for ordering the list, and more importantly, it’s one of very few you can control!
You’re probably familiar with the term “tagging” as it is applied to images on social media sites like Facebook, or articles on websites like this one, or links on bookmarking sites like Digg. Tagging is the process of labeling something in order to increase the odds of people finding it. For example, this article is tagged with the words Amazon, tagging, tags, ebooks, books, book sales, and book marketing. I chose those words, because even if those exact terms aren’t used in the article, I know that people looking for this information will use some combination of those words to search for it.
So how do you get your work tagged on Amazon? The first step is to create some tags for it yourself. In order to tag an item on Amazon and have other shoppers able to see your tags, you need to have an account on Amazon on which you have purchased at least one item. Until you’ve purchased something, your tags display only to you and don’t increase your book’s popularity. Each person can tag an item on Amazon with a maximum of 15 tags, so start out by choosing 10-15 useful search tags for your book. For example, I tagged 
Once you have some tags on your book, they are listed out with little checkboxes next to them and with a tag count in parentheses after them, as in the image. The checkmark indicates that you tagged the book that way (green rectangle); if the box is not checked, the tag is someone else’s, and you have not tagged it that way (purple rectangle). The count in parentheses is the number of people who have used that particular tag on your book. In this image, 171 people (including me) have tagged 
DRM is copy protection for ebooks, and many of the big-name publishers refuse to produce ebooks without it. The (enormous) downside to DRM, of course, is what I just mentioned: if you have a legally purchased DRM-protected ebook, you cannot use the file in another format or on another type of device. That means if you buy several DRM’d ebooks for your Kindle or Nook, but later decide to switch to Kobo, you are out of luck. You won’t be able to read those books on your new device without breaking the copy protection.
eBook file formats are just different ways of storing the digital content of a book, and ebook software is used to decode that content so it can be displayed according to your preferences on a reader. Digital rights management notwithstanding, with the help of a conversion program, you can read just about any ebook on just about any device. 
4. “I just like the way a book feels in my hands.”
Well, okay, but how about folks who don’t, like people with arthritis in their hands, or people who like to eat or drink while they’re reading, or who want to read while exercising on a treadmill? Anyone who doesn’t want to have both hands on their book at all times will enjoy an ereader, which can be held with one hand or propped up without falling over or losing the page.
5. “I might lose or break my ereader, and then I’d lose all my books.”
It certainly is possible to lose or destroy an ereading device, just as you can lose or destroy a paper book–just ask those unfortunate folks who’ve left one on an airplane, set it on the roof of their car, or dropped it in a swimming pool. Such an incident would require the purchase of a new unit, of course, but the larger retailers will transfer all your previous ebook purchases to any new device you buy, so you don’t lose the books, too.
6. “I can’t share my ebooks or sell them or give them away.”
A lot of libraries are beginning to offer ebooks, and some ereader owners exclusivley read these borrowed books. Barnes & Noble has implemented a loan feature on the Nook that allows a user to share a book one time for a limited period with another Nook owner, and Amazon has promised to offer the same in the near future, but besides those options, in general, no, you can’t legally share, sell, or give away your ebooks the way you can a paper book. For those who depend on sharing and reselling as a way to finance their book habits, this is a valid issue. On the other hand, over time, ebooks should be inexpensive enough to make up for some or all of that effect.
7. “Ereaders require batteries.”
Yes, they do, but they’re built-in and rechargeable, and used properly, they can last for weeks at a time. You can carry your ereader on safari in the African jungle and never run out of reading material.
So, for those who have been resisting the ereader impulse, perhaps you have a better understanding of what an ereader can offer you now. Yes, it is a significantly different experience from paper book reading, but I think you will find the advantages outweigh the disadvantages. If you are interested in trying an ereader, the two most popular models are 
A common confusion in writing is the distinction between the possessive adjectives its and your with the contractions it’s and you’re. The confusion arises because possessive nouns, acting as adjectives, use an apostrophe (John’s keys, the county’s tax base), but possessive adjectives do not (his keys, the dog is ours). The easiest way to keep the two straight is to ask yourself if the word you want to use is a substitute for two words; in that case, and only in that case, use the contractions.
